The Raw Taste Test

The Story Behind

Kreyol Passion

The First Taste

One simple taste helped shape the company.

Danielle was only supposed to taste Kreyol Passion that day.

One taste from the original early packaging sparked the questions that changed the direction of the brand.

“Why are we not selling this?”

“Who else has tried it?”

“What would people cook with this?”

“Why are we acting like this is just a marinade?”

Danielle saw more than flavor. She saw the opportunity, the brand, and the business that could be built around it.

That moment helped move Kreyol Passion from something loved in the kitchen into something built for a broader retail future.

Early footage shows Kreyol Passion in its original early packaging. The current commercial format is the 12 oz refrigerated tub.

Danielle tasting Kreyol Passion in the early days. One reaction turned into questions, and those questions helped shape what came next.

The Raw Taste Test

We wanted honest reactions, not rehearsed answers.

After Danielle tasted Kreyol Passion, we knew we had something. But loving your own product does not prove how people will understand it.

So we took it to real people with a simple approach.

No pitch.

No setup.

No explanation.

Just a taste from the original early packaging, followed by one question:

“What would you cook this with?”

That is when the product started teaching us. People did not need help finding uses for it. They started naming meals on their own: chicken, rice, seafood, vegetables, pasta, sandwiches, bowls, and food they already eat.

They showed us range.

Early footage shows Kreyol Passion in its original early packaging. The current commercial format is the 12 oz refrigerated tub.

Follow the full Kreyol Passion story on Instagram.

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Real People. Real Reactions.

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The point was not one reaction.

The point was the pattern.

That was the signal.

Not hype. Not a polished pitch. Just people tasting Kreyol Passion and immediately seeing ways to use it in meals they already know.

Early Foodservice Use

Then it reached a real kitchen.

Taste tests showed us how people reacted. Rivers Edge Deli in Maine gave us an early signal that Kreyol Passion could move beyond reactions and into real foodservice use.

Proof Point Foodservice Use

Test Location

Rivers Edge Deli, Maine

Swipe to view order confirmations

Rivers Edge Deli Rivers Edge Deli order confirmation

This was the moment Kreyol Passion moved from reaction to real use.

Commercial Development

Built to reach the refrigerated shelf.

Kreyol Passion started with real reactions, early usage signals, and foodservice validation. The next step is turning that momentum into a commercial product built for retail execution.

Commercialization Support

Catapult

Catapult supports the work needed to move Kreyol Passion from early product validation toward commercial readiness, including product development, scale-up planning, manufacturing readiness, operations, and food industry execution.

Swipe through commercial readiness steps

01 Product Development Strengthening the product foundation for a commercial refrigerated format.

02 Scale-Up Planning Preparing the product to move beyond early testing and into a controlled commercial pathway.

03 Manufacturing Readiness Building toward a process that can support retail and foodservice growth.

04 Quality and Operations Supporting the systems behind consistency, reliability, and execution.

Commercial Scale-Up

Jamie Valenti-Jordan joined the next phase.

Jamie Valenti-Jordan supports the food science, commercialization, and scale-up work needed as Kreyol Passion moves from product readiness toward controlled retail launch.

Kreyol Passion Marinade & Spread

Coming to select stores in 2027.

Cook it. Spread it. Finish with it.